The Three Critical Business Areas Overlooked by Executives

As a regular contributor to the Forbes Coaches Council on Leadership and High-Performance Teams, I deal with the most pressing issues facing leaders today. In the recently published article on overlooked business areas, I and several colleagues shared 14 ideas on which of the many moving parts in the business need more focus. Because so many business areas require attention, some critical ones can easily be overlooked by company leaders. So it’s essential for executives to take a step back occasionally and examine areas of their business that need to be more carefully organized.

Here are my three favorite ideas to focus on so that key aspects of a business don’t slip through the cracks, and what leaders can do to ensure these areas are tended to and stay well-organized. Click on the link at the bottom of the article to read the other eleven.

1. Culture

Culture eats strategy for breakfast, lunch and dinner. Some executives still see reliance on people as a liability versus a valuable asset. Companies with productive, collaborative, high-performance employees will win every time. Invest in employees to help them learn, grow, collaborate, contribute and bring their best to work every single day. They will move mountains! - Kimberly Svoboda, Aspiration Catalyst®

2. Strategic Planning

Strategic planning to get alignment and clear priorities on building the systems to drive growth is often a big miss. Most approach it from inside a silo based on historical data, the boss’s thinking and the past budget. For many, success seems to be circumstantial—like the pandemic, it could be a big windfall for some but a disaster for others. Recognize the situation and get advice to structure it properly. - Dennis Foo, Pu Xin ASPIRA Advisory Limited - Shanghai | Hong Kong

3. Leadership Development

Leadership development is often overlooked in organizations and is a critical component of fostering a successful work environment. Companies and HR representatives are often resource-limited and do not have time to adequately train, so it is recommended that leadership training be outsourced to a third party. This also offers an outside perspective that the company can learn from. - Luke Feldmeier, Online Leadership Training - Career and Leadership Accelerator for Engineers

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